We Are Sweet worked with ATP Media to create a seamless experience across ATP Media web systems by working with 3rd party providers to style the ATP Media website, archive, intranet and news service.
ATP Media hosts broadcast production for the worldwide television and digital broadcast rights to the ATP World Tour. ATP Media’s programming spans 6 continents and over 195 territories generating 125,000 hours of global broadcast coverage to a cumulative global audience of over 700 million internationally.
We Are Sweet worked with ATP Media to develop a house style for the front-facing ATP Media website that includes key information about the company, its history and programming. The website was one of the first to include an interactive map that provided detailed information of geographical rights usage.
TennisTV is an ad-free platform that covers up to 2,700 live matches each year. We Are Sweet built key components of the online service including the blog, tournaments schedule and help portal. We worked with previous and current providers throughout the launch process to ensure that our components launched seamlessly with the rest of Tennis TV’s digital platform and strategy.
In conjunction with our work for IMG Replay, We Are Sweet designed and built the initial iteration of ATP Media’s video archive. Utilising extensive integration with the Imagen platform, the ATP Media archive was styled to represent footage from the ATP World Tour Masters 1000, 500 and 250 tournaments.
ATP Media’s onsite broadcast operations are managed using an intranet to share key real-time information. We Are Sweet consulted and styled the intranet platform to ensure it is easy to use, visually appealing and consistent with the ATP brand identity.