WEB - UX - SYSTEMS - INTEGRATION - COLLABORATION
Sports technology is a fast-paced environment powered by data, analytics and media with emerging technologies driving the industry forward. We Are Sweet have been a key component in developing and delivering a variety of publishing, video, archiving, MAM and OTT platforms. Our sports clients include clubs, teams and international federations across a wide range of sports.
THE WORLD’S LARGEST SPORTS ARCHIVE
IMG Media is the world’s largest independent distributor of sports programming, distributing over 19,000 hours of content to major global broadcasters annually; much of it through their digital platform.
We Are Sweet continue to play an integral part in creating and maintaining IMG Replay; a web platform which contains both long and short-play footage from over 50 major sporting federations around the world.
SHARING OUR EXPERTISE WITH YOU
Consultation and learning about the project was a major part in creating IMG Replay. Multiple discovery sessions were held with IMG’s stakeholders and users of the system to transform outdated traditional processes into a streamlined, efficient online platform.
BESPOKE, ROBUST, POWERFUL.
The IMG Replay website promotes footage sales from the Barclays Premier League, Wimbledon, Rugby World Cup, The Open Championship, Cricket Australia and many more. One of the main challenges of this project was cataloguing footage and results from many sporting federations, all of which use distinct branding and have their own unique way of organising their competitions and results structure.
Just think how differently a Wimbledon scorecard is formatted to a Premier League table? We accepted the challenge.The web platform is an intuitive, visually appealing front-end with a focus on user experience. Our job was not only to build the website, but to make navigating such a vast archive as instinctive and easy as possible.
TEAMING UP WITH THIRD PARTY PROVIDERS
We regularly collaborate with third parties to create intelligent solutions. IMG Replay uses Imagen media asset management to serve video and carry out editorial tasks behind the scenes. By forging a strong relationship and working very closely with Imagen, We Are Sweet were able to build a powerful platform that delivers on all levels, allowing everyone to concentrate on what they do best.
GROWING WITH OUR CLIENTS
IMG Replay is constantly growing. With so many federations involved, there are always new results being added to the archive and updates required to keep the system up to date. We Are Sweet continues to support the maintenance of IMG Replay 6 years after the first iteration was released.
International Sales Manager
IMG Replay has been working with We Are Sweet for over 6 years now. Their work ethic, vision, reliability and most importantly finished product is exceptional.
ATP WORLD TOUR TENNIS
We Are Sweet is built upon referrals from satisfied clients and we believe nothing is more powerful than a recommendation from a client who had a positive experience. Our work with IMG Media has resulted in us working closely with the ATP World Tour and Tennis TV on various online projects.